What I Do
STRUCTURED
STRATEGIC
Original
I’m Mimi Hallas, a Brand Architect and Systems Strategist for high impact and future facing teams. I design digital ecosystems that expand. Now I bring that precision to environments ready to evolve
What I do
Product Strategy & Ownership
From early concept to scaled momentum, I define, prioritise and shape product experiences that translate directly into growth. Clear roadmaps, relevance, measurable ROI
E-Commerce Optimisation
I run campaigns and build systems that turn browsers into buyers. Using behavioural insight, retention loops and conversion-led UX, I help brands simplify operations and multiply return
Brand & Experience Design
I build brands that feel right and sell well. From 0 to scale, I’ve helped founders structure their story, unify their touchpoints and design experiences that convert consistently across every platform
Solutions that flow with clarity and precision
Ideas Become Architecture
Meet Mimi
Strategic Product Architect, Brand Growth Partner, and AI-Powered CX Optimiser. I translate insight into income and friction into flow. Every move is evidence-based. Every layer builds momentum
My Expertise
Creative intuition meets structural rigour. I combine pattern recognition, cross-functional fluency and systems thinking to build products, brands and back-ends that work
Case Studies That Speak Loud
From 10,000+ units sold to 5x ROI, I work with digital teams, growth-stage brands and visionary founders. Whether optimising Shopify flows or building retention architecture from scratch
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