Friction to Framework
Welcome to the part of my work where ideas convert, retain and expand.
This is not only portfolio, it’s a track record of structured transformation.
Behind every slide is the system, behind every visual is the value, and behind every result is a method that pays for itself.
From Execution to Evolution
These are not only deliverables, they’re the architecture behind momentum. I help teams move from scattered execution to intentional scaling, where every piece of the puzzle supports traction, precision and long-term return.
Explore my case studies like:
🔸A handcrafted candle brand scaled from home kitchen to 10,000+ units sold, with full-stack e-comm systems and customer retention loops.
🔸A digital shop’s operations rebuilt using AI-powered workflows that cut 60% of manual workload, while doubling campaign performance.
🔸A founder’s concept taken from “no name, no site” to sold-out launch within 48 hours, roadmap, UX and brand strategy included.
🔸Marketplace and funnel architectures designed to evolve and built to scale.
Why It Works
I don’t use templates.
I build value-aligned systems, designed for your goals, customers and growth signals.
What ties every project together?
🔸Balance in complexity
I simplify without shrinking, the strategy stays sharp.
🔸Data-backed clarity
Every decision is anchored in behaviour, conversion and retention metrics.
🔸Expandable frameworks
The work reinvents and grows with you.
🔸Performance that lasts
Not just a “launch moment” but structures that compound return over time.
Explore My Work
Prefer to save or share? Download the full case study presentation here.
What My Clients Say
“I used to spend hours updating listings, tweaking things that never really worked, Mimi stepped in and simplified everything.”
Talia Moore, Artisan Brand
My brand looked cute, but the back end was a mess. Mimi didn’t just fix it, she made it smooth and totally mine.”
Rachel, Handmade Shop
“I didn’t think someone outside could ‘get’ my brand, but Mimi did instantly, she kept the magic and added structure.”
Leila, Custom Jewellery Maker
“I was doing everything manually: email, orders, socials. Mimi came in and set up automations that felt natural, now things just run.”
Dani, Artist & Etsy Shop Owner
Unlearn Adapt Lead: Build Your Dream 