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When Technology Meets Tenderness. I didn’t come into the world of AI because I wanted to sound more “intelligent” or cut down on manual work. I came into it because I had a question: How do we scale presence?
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There comes a moment in every high-performance business when the numbers stop thrilling you. You’ve optimised the funnel, tightened your targeting, refined the ads, sliced the audiences, stacked retargeting layers, cross-checked attribution models, squeezed every last drop out of CAC, ROAS, LTV.
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It began with a feeling, not a business plan just quiet need to create something meaningful by hand. I wanted to pour my intention into experiencing the atmosphere of Sussex in England, through the physical and tangible, that’s how my first Sussex inspired candle came to life.
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The first time my business felt like home, I didn’t plan it, it wasn’t a goal I set or a metric I tracked, it was a moment, quiet, ordinary, and unrecorded. I had just rebuilt a backend system that had been silently draining my energy for months.
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The day the numbers didn’t make sense, just an ordinary day, log in, pull the dashboard, scan the graphs. The numbers looked fine, good even, sessions steady, bounce rate low, conversion rate: stable. But something felt off. You know that feeling, when everything looks okay on paper.
What I do
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