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What I Do

Marketing Analytics

Mar 25, 2025

Critical Thinking Is the Analyst’s Superpower

As a data analyst, there’s one question I find myself coming back to again and again: What’s the data actually… Read more
Mar 17, 2025

Why Your Marketing Budget Is Wasted (And How to Fix It with Data)

“We’re doing everything,” she said. “Running ads, posting on social media, sending out emails, but it’s just not working. We’re… Read more

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Future Perspectives

Critical Thinking Is the Analyst’s Superpower

25 March 2025
Why Your Marketing Budget Is Wasted (And How to Fix It with Data)

17 March 2025