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Business wasn’t a foreign concept to me, I grew up in an entrepreneurial family and had already had my fair share of experience across advertising, construction, hospitality and tech. But this? This was different, it was personal and it was me, building something from scratch, blending creativity with commerce.
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Why hard work isn’t always smart work, most people think that grinding harder leads to success, but let’s be real that’s nonsense. More hours don’t always mean more progress, in fact, plenty of high achievers are unknowingly sabotaging themselves with habits that drain their energy, waste their time and scatter their focus.
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For over 400 million years, sharks have been running the ocean like a well-oiled empire, they’ve outlived the dinosaurs, survived five mass extinctions and never lost their place at the top of the food chain. Meanwhile countless other species (and businesses) have come and gone. So, what’s their secret?
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Your brand might be missing the mark. Business today? Whole new playing field, AI is shaking things up, customers are harder to impress and if your brand isn’t keeping up, you’re getting left behind and yet so many brands are still stuck in outdated habits chasing trends with no real direction.
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It all started with a “what if” moment, films like Benji, Zax & the Alien Prince and Nick Bostrom’s Superintelligence book planted the tiniest seeds of wonder in my head: What if machines could think? What if they could dream?
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